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Alterna Wins Magazine Award

Natural hairspray is reader favorite in New Beauty

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By: Jamie Matusow

Editor-in-Chief

The Winter/Spring 2009 issue of New Beauty featured Alterna’s TEN Hairspray, which was voted a Reader Favorite as the Least Sticky hairspray.  Praised for its touchable finish, TEN Hairspray is the first-ever product to win a Reader’s Favorite Award in this category.

A number of hairsprays were tested and winners were chosen by over 500,000 readers. Dispensing an ultra-fine mist, it provides hair with long-lasting hold and a touchable soft finish with brilliant shine, according to the company. 

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